Alane Siem, a Principal at Altius Learning offers insights into Event Marketing which is a very effective client acquisition strategy. This tool will help you expand your overall client base, build brand recognition, and increase rapport with existing clients.
Hosting events for clients and potential clients is a great way to provide insight into who you are in business and in your personal life. Event attendance should be 50% clients and 50% non-clients. Follow up with perspective clients as soon as possible after the event. Stay connected on a monthly basis to maximize your probability of converting these prospects turn into clients.
In this video Alane reviews types of events, who you should invite to events, the key to a successful event, and following a specific process to help grow your practice.